Notice when you think of something, what comes to mind is either the name of what you are thinking, the image, the use, or any other characteristics unique to whatever you were thinking. Same is true for brands, in facts, that is a good example of a branded item. Brands are names, logos or any related information to a particular item. Branding began with us men as we were the first living organisms to begin giving names to not only ourselves and our fellow mates, but to every living organism that has been discovered on the planet. So, it is safe to say branding has been there for a long time and it didn't just begin. In business, I like to look at branding as the assigning of an identity (could be a name, logo, etc) to a particular merchandise, so as to make it distinguishable.
Brand definitions can be put in plenty of ways. But, I will like us to take a look at the definition from online, that says "A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers (American Marketing Association)". Hence, in actual facts, brands identify the product, without which, it is almost impossible to make out which product or service is which. Again, you should keep in mind that brands go beyond just naming the product; it includes the company's symbol, information and other important related features like packaging etc. Products without brands are referred to as unbranded products while those with brands can be called branded items.
First of all, by printing either the symbol or the name of your company on the product you want to personalize, you will be branding your product or service. Just about anything can be personalized and used. Branded items tend to sell more in the global market because of the trust and product satisfaction they give. secondly, your branded product cannot be stolen or copied as another's, hence, eliminating the possibility of theft.
It is good to get your product branded when you come up with a new idea for a product or a new product